Ko je Stiv Džobs, ovo sigurno nije mesto, gde ćete to saznati. Ako već ne znate, na google pa tražite.
Na osnovu svog iskustva, ja koja nisam imala pojma, niti sam spadala u zainteresovanu ciljnu grupu, poprilično sam saznala o njemu. Zašto? Zato što je njegova biografija, jedna od omiljenih lekcija mojih učenika. Retko ko je zainteresovan da se bavi biografijom Bred Pita ali Stiv je nešto sasvim drugo.
Kako ta lekcija izgleda, zajedno sa propratnim vežbama, pogledajte ovde.
Da se sad vratimo na vruću vest. Ono što je tema ovog posta, to su zvanična pisma i saopštenja za javnost, u vezi sa ovim slučajem, koje sam odmah uvrstila u obavezne tekstove za obradu i diskusiju – nivo Intermediate.
Šta im je zajedničko? Stil pisanja, fraze i izrazi, koji se koriste i koji su obavezni za svakoga ko koristi poslovni engleski.
1. Stivovo pismo
August 24, 2011
Letter from Steve Jobs
To the Apple Board of Directors and the Apple Community:
I have always said if there ever came a day when I could no longer meet my duties and expectations as Apple’s CEO, I would be the first to let you know. Unfortunately, that day has come.
I hereby resign as CEO of Apple. I would like to serve, if the Board sees fit, as Chairman of the Board, director and Apple employee.
As far as my successor goes, I strongly recommend that we execute our succession plan and name Tim Cook as CEO of Apple.
I believe Apple’s brightest and most innovative days are ahead of it. And I look forward to watching and contributing to its success in a new role.
I have made some of the best friends of my life at Apple, and I thank you all for the many years of being able to work alongside you.
preuzeto sa Apple sajta
Kako se pišu ostavke, to je bila tema posebnog posta, gde sam vam dala linkove sa primerima, ako neko želi da se podseti.
2. Apple, zvanično saopštenje za javnost
Steve Jobs Resigns as CEO of Apple
Tim Cook Named CEO and Jobs Elected Chairman of the Board
CUPERTINO, California—August 24, 2011—Apple’s Board of Directors today announced that Steve Jobs has resigned as Chief Executive Officer, and the Board has named Tim Cook, previously Apple’s Chief Operating Officer, as the company’s new CEO. Jobs has been elected Chairman of the Board and Cook will join the Board, effective immediately.
“Steve’s extraordinary vision and leadership saved Apple and guided it to its position as the world’s most innovative and valuable technology company,” said Art Levinson, Chairman of Genentech, on behalf of Apple’s Board. “Steve has made countless contributions to Apple’s success, and he has attracted and inspired Apple’s immensely creative employees and world class executive team. In his new role as Chairman of the Board, Steve will continue to serve Apple with his unique insights, creativity and inspiration.”
“The Board has complete confidence that Tim is the right person to be our next CEO,” added Levinson. “Tim’s 13 years of service to Apple have been marked by outstanding performance, and he has demonstrated remarkable talent and sound judgment in everything he does.”
Jobs submitted his resignation to the Board today and strongly recommended that the Board implement its succession plan and name Tim Cook as CEO.
As COO, Cook was previously responsible for all of the company’s worldwide sales and operations, including end-to-end management of Apple’s supply chain, sales activities, and service and support in all markets and countries. He also headed Apple’s Macintosh division and played a key role in the continued development of strategic reseller and supplier relationships, ensuring flexibility in response to an increasingly demanding marketplace.
Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and has recently introduced iPad 2 which is defining the future of mobile media and computing devices.
Obratite pažnju na ono što je konkretno rečeno u ovom pismu, solidne dužine, tj. baš onolike, kolika se preporučuje za tu vrstu pisma. Sem naslova i podatka, ko je naslednik, manje više ništa, a to se u današnje vreme traži, zar ne :-). Prepuno je opštih mesta, praznog hoda ili kako bi to Englezi nazvali Weasel Words
Na kraju, pošto znamo ko je naslednik, Tim Kuk, evo i njegovog saopštenja. Doduše, nije baš bilo za javnost nego za interne potrebe zaposlenih, memo, ali šta se danas može sakriti od očiju zainteresovani javnosti?
3. Memo (sopštenje za internu upotrebu) Tima Kuka
I am looking forward to the amazing opportunity as serving as CEO of the most innovative company in the world. Joining Apple was the best decision I’ve ever made and it’s been the privilege of a lifetime to work for Apple and Steve for 13 years. I share Steve’s optimism for Apple bright future.
Steve has been an incredible leader and mentor to me, as well as the entire executive team and our amazing employees. We are really looking forward to Steve’s ongoing guidance and inspiration as our Chairman.
I want you to be confident that Apple is not going to change. I cherish and celebrate Apple’s unique principles and values. Steve built a company and culture that is unlike any other in the world and we are going to stay true to that-it is in our DNA. We are going to continue to make the best products in the world that delight our customers and make our employees incredibly proud of what they do.
I love Apple and I am looking forward to diving into my new role. All of the incredible support from the Board, the executive team and many of you has been inspiring. I am confident our best years lie ahead of us and that together we will continue to make Apple the magical place that it is.
Već su se pojavili komentari na netu, samo na osnovu ovog pisma, da se već vidi da Timu nedostaje vizija, entuzijazam i harizma Stiv Džobsa, slično pitanje je postavljeno i na pomenutom sajtu.
Analizu nekog od pisama, kao i reči i izraza, koji se u njima koriste, o tome verovatno, nekom prilikom.